|86|surfaces
AI-powered surfaces for faster sales conversations
86 surfaces enable distributors to capture buyer intent, surface competitive savings opportunities, and deliver instant value in real time — whether interest starts online or in the field. Turn inbound and rep-led interactions into qualified, data-backed conversations and shorten sales cycles without adding friction.
For Distributors
Embed a lightweight, customer-facing widget on your website or campaigns that lets buyers upload invoices, see instant savings insights and start a sales conversation in minutes. Capture qualified leads with context and give your reps a faster path to follow-up and conversion.
For Partners
Receive a structured summary of buyer data and identified opportunities as soon as they interact with the widget. Skip cold outreach and manual savings analysis, and increase conversion rates to above 80% without the need to purchase a full analytics platform.
Multiple surfaces. One goal: better sales conversations.
Inbound Surface captures buyer interest online through a self-serve experience.
Field Surface supports live sales conversations in the field — in real time, with real data.
Fuel your business with the power of the Inbound Surface
Turn Traffic into Sales Conversations
Page views don’t close deals — conversations do. A self-serve surface will let visitors explore savings or substitutions instantly, capture their details, and hand sales a qualified opportunity with real data attached.
Competitive Takeaways
Prospects won’t wait for spreadsheets or follow-up emails. Give them an instant way to see potential savings by uploading competitor invoices — and deliver a ready-to-use report directly to your sales team.
Expansion Inside Your Existing Accounts
Make it effortless for buyers to compare competitor spend and uncover savings opportunities in seconds. Lower friction, higher conversion, and faster expansion without adding work for your reps.
Fuel your business with the power of the Field Surface
Supercharge lead generation
Accelerate sales cycles for existing leads; generate and qualify new leads instantly. Integrate real time savings reports into your marketing website, and watch your business grow
Confident decisions in sales conversations
Give reps a real-time surface to capture invoices or SKUs during calls or visits, instantly surface savings or substitutions, and guide next steps with concrete data — without waiting for post-meeting analysis
Explore the 86 surfaces workflow
Capture buyer data instantly
Buyers upload invoices or competitive purchase data directly through a self-serve surface. No meetings, no spreadsheets, no back-and-forth emails.
Calculate savings automatically
AI matches competitive SKUs, normalizes data, and calculates potential annual savings in seconds — behind the scenes, across uploaded or submitted data
Deliver insights to both sides
Buyers see immediate value through a clear savings summary, while your sales team receives a structured opportunity report for timely, relevant follow-up.
Choose the Surface that's right for your organization
Inbound Surface
For provider self-serve flows
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Unlimited customer-facing embeds
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White label branded experience
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Instant delivery of qualified opportunities
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Clear attribution for created conversations
from $125/month
Features
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Unlimited embeds
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Unlimited opportunities
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Unlimited document imports
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Unlimited vendors and products
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Unlimited spend and savings reports
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Pre-trained AI dataset
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AI-driven product cross-referencing
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Inline product data enrichment
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Multiple data import sources and methods
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UOM and package quantity normalization
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Customer attributes
Field Surface
For outside sales teams
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Rep-initiated, authenticated surface
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Built for live field conversations
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Real-time value without analytics complexity
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Simple pricing aligned to sales team size
from $250/month
Features
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Up to 10 seats included in base price
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Unlimited opportunities
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Unlimited document imports
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Unlimited vendors and products
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Unlimited spend and savings reports
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Pre-trained AI dataset
-
AI-driven product cross-referencing
-
Inline product data enrichment
-
Multiple data import sources and methods
-
UOM and package quantity normalization
-
Customer attributes
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Additional seats available and priced separately