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Our story

We are a team of technologists and enthusiasts who are passionate about leveraging data and technology to benefit independent SMB customer experiences and processes.  We started our journey in foodtech and re-focused on healthcare during the pandemic.  We saw a gap in the market and an opportunity to serve independent organizations in oral/health when it became apparent how broken the supply chain is.

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Mission

To elevate and empower inter-business commerce through innovation and seamless automation.

Core values

What we care about and what drives us on a daily basis.

Integrity

  • Say what you mean

  • Truth over comfort

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Redemption

  • No judgements

  • Second chances

Spend time only when there is an RFQ or a PO headed your way.  And even then, you can automate most of your workflow.

Autonomy

  • Feel empowered to make decisions

  • Better to ask forgiveness than to ask permission

  • Do what you think is in the best interest of the organization

Empathy

  • Put yourself in the position of colleagues and customers

  • Exercise care

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Curiosity

  • Always be learning

  • Don’t be timid, ask questions

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Outcomes

  • Be focused on results

  • Prioritize ruthlessly

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