Our story
We are a team of technologists and enthusiasts who are passionate about leveraging data and technology to benefit independent SMB customer experiences and processes. We started our journey in foodtech and re-focused on healthcare during the pandemic. We saw a gap in the market and an opportunity to serve independent organizations in oral/health when it became apparent how broken the supply chain is.
Mission
To elevate and empower inter-business commerce through innovation and seamless automation.
Core values
What we care about and what drives us on a daily basis.
Integrity
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Say what you mean
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Truth over comfort
Redemption
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No judgements
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Second chances
Spend time only when there is an RFQ or a PO headed your way. And even then, you can automate most of your workflow.
Autonomy
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Feel empowered to make decisions
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Better to ask forgiveness than to ask permission
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Do what you think is in the best interest of the organization
Empathy
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Put yourself in the position of colleagues and customers
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Exercise care
Curiosity
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Always be learning
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Don’t be timid, ask questions
Outcomes
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Be focused on results
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Prioritize ruthlessly