AI-powered surfaces for faster sales conversations

86 surfaces enable distributors to capture buyer intent, surface competitive savings opportunities, and deliver instant value in real time — whether interest starts online or in the field. Turn inbound and rep-led interactions into qualified, data-backed conversations and shorten sales cycles without adding friction.

For Distributors

Up to 80% Faster Bids

Embed a lightweight widget that lets buyers upload invoices, see instant savings insights, and start a sales conversation in minutes. Capture qualified, data-backed leads and accelerate rep follow-up.

For Partners

3x Higher Conversion

Receive structured buyer data and identified opportunities the moment prospects engage. Eliminate cold outreach and manual savings analysis, and start every conversation with context already in place.

For Manufactures

+10% Share of Wallet

Gain real-time visibility into substitution and demand signals before distributor reports are published helping identify emerging trends, and support partners with actionable insights.

For Sales Reps

20% More Deals at POS

Generate instant SKU matches and competitive comparisons during live conversations to help sales reps guide buyers, highlight substitutions or savings, and accelerate decisions remotely.

Multiple surfaces. One goal: better sales conversations.

Inbound Surface captures buyer interest online through a self-serve experience.

Field Surface supports live sales conversations in the field — in real time, with real data.

Explore the 86 surfaces workflow

Capture buyer data instantly

Buyers upload invoices or competitive purchase data directly through a self-serve surface. No meetings, no spreadsheets, no back-and-forth emails.

Calculate savings automatically

AI matches competitive SKUs, normalizes data, and calculates potential annual savings in seconds — behind the scenes, across uploaded or submitted data

Deliver insights to both sides

Buyers see immediate value through a clear savings summary, while your sales team receives a structured opportunity report for timely, relevant follow-up.

Turn Traffic into Sales Conversations

Page views don’t close deals — conversations do. A self-serve surface will let visitors explore savings or substitutions instantly, capture their details, and hand sales a qualified opportunity with real data attached.

Expansion Inside Your Existing Accounts

Make it effortless for buyers to compare competitor spend and uncover savings opportunities in seconds. Lower friction, higher conversion, and faster expansion without adding work for your reps.

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Competitive Takeaways

Prospects won’t wait for spreadsheets or follow-up emails. Give them an instant way to see potential savings by uploading competitor invoices — and deliver a ready-to-use report directly to your sales team.

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Inbound Surface Functionality Demo

Inbound Surface Pricing

One Simple Plan and Price for All

Unlimited embeds
Unlimited opportunities
Unlimited document imports*
Unlimited vendors and products
Unlimited spend and savings reports
Pre-trained AI dataset
AI-driven product cross-referencing
Inline product data enrichment
Multiple data import sources and methods
UOM and package quantity normalization
Customer attributes

White label branded experience
Instant delivery of qualified opportunities
Clear attribution for created conversations
7-day free trial

$75/month

Get Started

* Subject to fair use policy

Supercharge lead generation

Accelerate sales cycles for existing leads; generate and qualify new leads instantly. Integrate real time savings reports into your marketing website, and watch your business grow

Confident decisions in sales conversations

Give reps a real-time surface to capture invoices or SKUs during calls or visits, instantly surface savings or substitutions, and guide next steps with concrete data — without waiting for post-meeting analysis